Impressions – How many impressions your account received within a certain periodĪt minimum as a business owner or marketer, you should know your basic KPI’s for each social platform.Reach – How many accounts you’ve reached within a certain period.Website Clicks – How many people have clicked on your website link within a certain period.Profile Visits – How many people have visited your profile within a certain period.The following data is included in Activity. Instagram Insights ActivityĪctivity data located in Insights overview shows you how much activity has taken place on your account within a certain period. Now that we understand the different methods for accessing Instagram Insights let’s explore in detail what these data sets actually mean and how we can use them to grow our accounts. To my knowledge, the only requirement is a connected Facebook page. Note: I tested this for both business and creator accounts and both account types can use Facebook creator studio. Click on Insights audience and activity data. By default, you will land on the content library which includes in post data that you’ll normally see within the app. You’ll see an Instagram icon at the top of the screen. Go back to creator studio and ensure you are logged in. Step 4 – Once you ensure a page is connected to your Instagram account you should be able to view Insights within Facebook Creator Studio. Tap Facebook and connect your Facebook page.Tap the settings icon at the bottom of the menu.To do this within the Instagram app follow the steps below. Link your Facebook page to your Instagram account within the Instagram app. Step 3 – If your Instagram account does not have a Facebook page you’ll also need to create a Facebook page to associate the account with. Step 2 – If you do not have a Facebook account you’ll need to create one Step 1 – Navigate via Desktop to Facebook Creator Studio To access Instagram Insights via creator studio follow the steps outlined below.
#Instagram insights how to
In the meantime, let’s discuss how to access Instagram Creator insights via desktop. We’ll explore in-post insights in further detail below. Step 5- The post view will expand to reveal all pertinent post data or Insights 🙂Ĭongrats now you know how to access in post data. Step 3 – Tap on the post you’ve selected then at the bottom of the post you’ll see a “view Insights” prompt Step 2- Identify the post you want to analyze in your feed (data is only visible for accounts you own) To view this data follow the steps below. The great thing about Instagram insights is that the platform also provides granular data or in post data. Now that you know how to access insights overview lets walk through accessing in post data. We will discuss insight details in the appropriate sections below. To access content within each tab simply tap on the desired tab Instagram Insights overview is broken down into 3 primary tabs. Step 2 – Tap on the Hamburger menu in the upper right-hand corner of the screen Step 3 – At the top of the app screen you’ll see “X Number of Profile Visits” (Tap on the alert) There are two ways to access Insights overview. To access Instagram insights within the app you’ll need either a business or creator account. Let’s discuss how to access insights for each method listed above. Creator Dashboard (for creator accounts).There are 3 basic methods for viewing Instagram Insights Data is also accessible in the Facebook creator dashboard (for creators … more on that later).
What is Instagram Insights? For clarity, Instagram Insights is data available to Instagram Business and Creator accounts within the app itself. In this post, we’ll delve deep into Instagram Insights and uncover everything business owners and marketers need to know. Without Data or Insights, you’re essentially operating in the blind.
Data to growth is much like content is to marketing. Each time we begin a new strategy or project Charlie always speaks about the importance of data.
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